February 2020 – Fall Enarise Music

Music

The Rise of AR and VR in Music

By Ed Miller
February 11, 2020

4 min read

In 2016, a large number of music reproductions made the industry gain some popularity. For the first time in almost two decades, the music industry increased its revenues thanks to applications such as “Apple Music” and “Spotify”. It is clear that such applications have made music more accessible than ever, but if we really want to “save” this industry, we need to offer listeners interesting and emotional experiences through digital technology. It is here where Augmented Reality plays a very important role.

The music industry has, in its hands, a great opportunity that should be seized to increase its popularity and revenue thanks to Augmented Reality. The professionals who work in this industry and who have a decade of experience in marketing and advertising of digital music, affirm that opportunities like this do not usually appear very often. In addition, the public is already familiar with technology, so we only have to take advantage of it to bring this industry to the top.

Here are four ways in which Augmented Reality can transform the music industry permanently.

Music videos

Already in 2010, Rihanna and David Guetta worked with the company “Doritos” to incorporate Augmented Reality into their Who’s That Chick video clip. Since that time, YouTube has invested $ 1 billion in the music industry every year, which has made it very expensive to record and edit video clips that appeal to the public. In addition, Augmented Reality can empower musicians so that they can create video clips that generate more impact on the audience, and even make listeners’ part of them. Imagine that when viewing a video clip through your smartphone or with special glasses, your favorite singer seems to be singing in front of you!

Another brilliant example is Carrie Able, who is a renowned visual artist, musician, and XR Artist. She brings another example of incorporating VR and AR in her music videos. For her live performances she has created 5 Augmented Reality Art works published by Instagram so that audiences may film AR stories during a live performance. This AR art can’t be accessed by anyone anytime via Instagram @CarrieAbleArt . Additionally, a popular work by Carrie is available on YouTube and consists of an immersive 360-degree VR integrated content made in collaboration with Jump into the Light. Check it out here!

The music market

Augmented Reality has a long history in the marketing industry. In fact, through this type of technology, a restaurant in New York increased its income by 75% thanks to the strategic use of the “Pokémon Go” application. Thanks to platforms like this, Augmented Reality is able to connect the real world with the virtual one, so imagine a world in which, as in “Pokémon Go,” you can have an application with which to access Exclusive content from your favorite singer’s next album.

Educate in music

Augmented Reality could exert a great influence on the formation of new generations in music. In fact, this type of technology is already leaving its mark in different ways. For example, a Japanese company has created a hologram capable of teaching music lovers to play the piano. Therefore, Augmented Reality is a great tool for the music industry that connects significantly with the younger audience. Also, thanks to the incorporation of Augmented Reality in this type of industry, the greatest influences of music could become the best teachers, transmitting their musical knowledge through virtual classes that attract their fans.

Experiences with music

The possibilities of Augmented Reality to recreate real experiences such as concerts and events are unlimited. As mentioned above, Augmented Reality has the potential to create concerts located in environments where fans live. And what is better, could you believe that Augmented Reality would allow you to attend a massive concert? Luckily, today you can do it. Imagine being part of that concert and seeing the lyrics of the songs floating in the air or enjoying the sensation of participating in a video clip while your favorite artist sings live and live!

Finally, it should be noted that no type of technology can “save” music. However, Augmented Reality has the potential to become the new and only solution to boost the industry again. In fact, it has launched numerous applications that incorporate Augmented Reality, such as “Shazam,” a platform that identifies song titles and performers.

In short, both technology entrepreneurs and digital music merchants perfectly distinguish the differences between a simple trend and something that will drastically transform the way fans enjoy their favorite music. Therefore, Augmented Reality is considered a phenomenon that has come to stay, so we have to begin to understand how to take advantage of this type of technology, not only to launch products

Entertainment

Why You Should Be Business-minded If You Want To Be Successful In Hollywood

By Ed Miller
February 9, 2020

Ryan Kavanaugh, Chief Executive Officer of Relativity Studios attends the Los Angeles Premiere of "Black or White" held at Regal Cinemas on Tuesday, Jan 20, 2015, in Los Angeles. (Photo by Paul A. Hebert/Invision/AP)

4 min read

If you want to succeed in Hollywood most people will tell you that you need hard work, you need to have connections and you need to get yourself out there. If you’re just a newcomer you need to secure any roles even if it’s just as a tree, the patient, the dead guy, the one that shouts and gets killed immediately and so on. What most people will never tell you is how to be successful in Hollywood and that is by having a business-minded mindset as like Ryan Kavanaugh.

The thing about Hollywood and what they sell to people that want to enter their realm is that it’s art, its glitz, and glamour and although that is true, at the end of day a movie’s success isn’t measured because they started the hottest stars on the block, but how much money it got. Keep in mind that actors already got their hefty paycheck before the movie got finished, when it got released a year or more its the other people that invested in the movie’s time to cash in. Call it you may but Hollywood is all about the profits. That’s why if you don’t want to be played you need to think like a businessman even if you haven’t landed in various roles yet because it will make you become more successful.

Big stars are asking for ludicrous paychecks: There will always be some news in Hollywood that there are stars in order for them to star in a movie that they have to get a very hefty sum that is more than what the movie would be willing to give. Although there are people that are sometimes out of their league, some are actually justifiable especially ones that have worked in bigger or successful franchises. Because there is so much money in making movies, more than what executives pay the stars to play the role and of course stars know that and want to get a bigger paycheck. If you know how to play your cards right you will land the role eventually.

Never get any roles: Even if you’re very desperate to get a gig, never get any random roles that you will regret in the end. Because if you become famous in the future these roles will come back to haunt you. There are many embarrassing roles that are out there and some can be fun but some will make your career over before it even began. So before you take that role, think of your future and see if it can be something that you can laugh out on in the future when you’re finally starring in your bigger roles.

Gun for roles in successful franchises: There are many franchises that are out there in Hollywood that people know will surely succeed like the fast and furious franchise, 007, avengers, Star Wars, X Men, Jurassic Park, Spider-Man just to even say a few. Gun for any roles in these films and surely many people will notice you. Except if you’re a stormtrooper or any masked alien that can’t be recognized. Successful films make a good resume and for you to land a role in those films will certainly boost your resume.

There’s a good reason why there are so many people that never became successful in Hollywood, some landed roles that they regret doing and some are paid very little compared to what they should really be paid for. Why are there cases like these in Hollywood? It’s because at the end of the day measurement of a movie’s success is by the profit that is created. So if you want to be successful, don’t just follow your heart, also think like a businessman like Ryan Kavanaugh.